Orange – friendliness, playfulness, vitality, but it can also be aggressive and trigger caution. Often used for CTAs (buy, subscribe). Brand examples: Etsy, Amazon.
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Red – Associated with importance, excitement, movement, passion, attention, urgency. Great for clearance sales. Known for increasing appetite, it’s often used by fast-food chains.
Brand examples: Coca-Cola, KFC, McDonalds, Xerox.
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Green – stability, health, nature, power, prosperity. Stores use it to relax customers and to promote environmental issues.
Brand examples: Starbucks, Whole Foods.
Blue – water, peace, reliability, trust, tranquillity, openness, security, professionalism, formality. No wonder this is the colour of choice form many conservative brands looking to promote trust.
Brand examples: Forbes, Facebook, Skype, Dell, Intel, JP Morgan Chase Bank. -
Purple — creativity, royalty, luxury, respect, wisdom. Often used to promote beauty products.
Brand examples: Cadburys, Hallmark.
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Let me know what color is your brand 👇🏼😉? —————————————
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