šAsking for the sale.
Does the thought of this just make your stomach turn?
Iāve been there and itās not a fun (or profitable) place to be.
As a business owner, itās your duty to ask the right questions, provide the potential client with the information they need to make a decision, then ask for the sale.
If youāre missing that last piece you are creating an open ended situation filled with pressure and anxiety for you and your potential client.
By asking them to do business with you, you are eliminating any of that anxiety and giving the potential client a chance to show you their level of interest in your service. This is called, eliminating sales pressure. (No one likes sales pressure).
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Remember, itās not your job to āforceā or āpressureā anyone to work with you BUT it is your job to ask for the sale and allow your potential client to make the most informed decision possible.
Now with that being said, how do you ask in a way that eliminates sales pressure?
There are a million different ways to ask for sale but here are a few examples that work well for me:
- Action Step Close: āOk great John, so if you donāt have any other questions Iām going to be sending over a quote shortly for you to complete then we can get started, sound good?ā
- Gauging Interest: āIs there any reason you wouldnāt move forward today?ā
- Excitement Close: Iām glad we were able to go through everything together! Ready to get started?
Keep in mind these are just a few short examples and you can take and customize these questions based on your business and the situation youāre in.
The whole point here is to use questions and a flow to your sales calls that goes with human behavior, not against it.
If youāre not asking for the sale you are actually going against human behavior and are more than likely losing more opportunities than you should be.
If you change your perception and realize that asking for the sale is actually in the best interest of the potential client as well as your business by eliminating sales pressure, youāll find it easier to ask each time.
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