📉 Organic Search Visit Declines Steepen as Traffic Falls Across All Device Types
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Total organic search visits fell 11% Y/Y
in Q4 2019, down from a 9% decline a quarter earlier. /
Phone organic search visits declined 6%, down from a one point drop in Q3. /
Tablet visits fell much more sharply than a quarter earlier, similar to results seen for paid search, while desktop saw slightly narrower declines than in Q3. /
Overall, as advertisers have
seen higher CTR for paid brand keywords in recent quarters, some have seen the opposite for their organic brand listings.
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Source: Merkle
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