We have all heard the term, Key Performance Indicator (KPl)? How are you measuring your KPI’s?
KPI’s are the key metrics that are used to measure and understand if you are moving in the right direction to meet your objectives or online goals.
Below are items to consider when you are determining your KPIs:
What is your desired outcome?
Why does this outcome matter?
How are you going to measure progress?
How can you influence the outcome?
Who is responsible for the business outcome?
How will you know you’ve achieved your outcome?
How often will you review progress towards the outcome?
Digital or online marketing includes a plethora of possibilities. I want to give you a list of items that can be measured in SMART terms using metrics. It is a good idea to match up your online goals not only with where you are in your business, but also plan to meet your buyers where they are on their buying journey.
To learn more, I encourage you to read my latest blog post where we take a deep dive into the art of using KPIs to focus on your online goals. Click the link in my bio now!
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