Outerwear brand @canadagoose opened The Journey, an experiential store where it ‘snows every day’, in #Toronto this month. The zero-inventory store lets customers try products in an immersive Arctic setting, to prove they’re worth the ~USD 1,000 price tag.
Shoppers first don a Canada Goose parka and enter the experience via ‘the crevasse’, which imitates the sound of cracking ice. Brand ambassadors lead them to a -12 degrees C (10 degrees F) room with snow, where video walls show original films about nature. Afterwards, customers can purchase their parka via digital kiosks and receive their order the same or next day.
.
💡Tryvertising. Speaking of making experiences more than just…’experiential’, ‘immersive’, [insert marketing buzzword here]...The Journey is a prime example of an experience that’s also a practical service. Canada Goose parkas are expensive, and being able to test the coat in freezing temperatures without having to leave the store is super-useful. Another benefit here? This unique try-on scheme can potentially reduce returns, which in the US alone will cost USD 550 billion in 2020, not to mention their impact on the planet. So when you’re thinking of what more you can add to your CX, maybe skip the selfie station. Can you make your IRL experiences that are equal parts engaging and useful?
.
📌Spotted in #Canada 🇨🇦
.
#Trendwatching
.
🌀Trends for 2020 Report | OUT NOW w/TW::Premium
.
#innovationoftheday #trending #trends #app #business #innovation #disruption #b2b #b2c #dailyfeed #marketing #insidertips #marketing #inspiration #brands #dailyinspiration #consumers #instanews #thefutureofexperiences #jacket #toronto #winter #parka #goose #canadagoose #retail #experiential
#Toronto #Canada #Trendwatching #innovationoftheday #trending #trends #app #business #innovation #disruption #b2b #b2c #dailyfeed #marketing #insidertips #marketing #inspiration #brands #dailyinspiration #consumers #instanews #thefutureofexperiences #jacket #toronto #winter #parka #goose #canadagoose #retail #experiential
|
![Outerwear brand @canadagoose opened The Journey, an experiential store where it ‘snows every day’, in #Toronto this month. The zero-inventory store lets customers try products in an immersive Arctic setting, to prove they’re worth the ~USD 1,000 price tag.
Shoppers first don a Canada Goose parka and enter the experience via ‘the crevasse’, which imitates the sound of cracking ice. Brand ambassadors lead them to a -12 degrees C (10 degrees F) room with snow, where video walls show original films about nature. Afterwards, customers can purchase their parka via digital kiosks and receive their order the same or next day.
.
💡Tryvertising. Speaking of making experiences more than just…’experiential’, ‘immersive’, [insert marketing buzzword here]...The Journey is a prime example of an experience that’s also a practical service. Canada Goose parkas are expensive, and being able to test the coat in freezing temperatures without having to leave the store is super-useful. Another benefit here? This unique try-on scheme can potentially reduce returns, which in the US alone will cost USD 550 billion in 2020, not to mention their impact on the planet. So when you’re thinking of what more you can add to your CX, maybe skip the selfie station. Can you make your IRL experiences that are equal parts engaging and useful?
.
📌Spotted in #Canada 🇨🇦
.
#Trendwatching
.
🌀Trends for 2020 Report | OUT NOW w/TW::Premium
.
#innovationoftheday #trending #trends #app #business #innovation #disruption #b2b #b2c #dailyfeed #marketing #insidertips #marketing #inspiration #brands #dailyinspiration #consumers #instanews #thefutureofexperiences #jacket #toronto #winter #parka #goose #canadagoose #retail #experiential](https://scontent-mxp1-1.cdninstagram.com/v/t51.2885-15/e35/72973547_197940204572174_9167258236894434855_n.jpg?_nc_ht=scontent-mxp1-1.cdninstagram.com&_nc_cat=102&oh=acf897f03b3a4c77700d6c2212d42fb0&oe=5E76285C)