How many infomercials have ever convinced you to buy something? This advice seems so obvious, but I see companies touting their products rather than their problem-solving abilities all đź‘Ź the đź‘Ź time. đź‘Ź
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There are so many products, platforms, and services out there today, it can be hard to stand out. It leads to long, bulleted lists of your product’s unique features and soliloquies on why it’s the best thing since sliced bread. But I try to focus content around this idea: that people don’t go looking for a specific product by name, but rather by problem it solves.
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As a business, how do you represent your products as solutions? Do your content, web copy, and social media presence tout the ways your services make your customers’ jobs/lives easier? If not, a rewrite may make a huge difference — let’s talk!
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#contentmarketing #contentcreation #marketingagency #cyrusson #cyrussoninc #smm #seo #digitalmarketing #2019
#contentmarketing #contentcreation #marketingagency #cyrusson #cyrussoninc #smm #seo #digitalmarketing #2019
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