“Tell me what’s your flava...OOH!” 🍦
Craig David knows what’s up - when it comes to ice cream and we have quite the range of options. Sure, everyone LIKES plain old vanilla, but how much does that really stand out from the crowd when it’s up against superduper hazelnut surprise with praline swirl or the organic morello cherry 🍒 or the Devon salted caramel (I could go on for days!). Can you tell one vanilla from all the other vanillas?
And it’s just the same in business. It isn’t like at school, fitting in and playing it safe isn’t the smart place to be, if you want your ideal clients to SEE you they’ve got to be able to differentiate you from all the vanilla - nice as it is, it all looks the same and it’s hard to choose one from another.
So tell me, what’s YOUR flava? What makes you unique and different to all the rest? And what IS the best ice cream flavour in the land?! (It could be coconut. This week.)
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