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Last year we designed and launched a new brand with Pepsico. A delicious and nutritious sparkling water drink with a hint of real fruit. . The sparkling water category can be pretty dry (pardon the pun) so we created bubly to liven things up a bit. . We launched the brand with a 30 second TV spot that ran during The Oscars. In the time since results have been extraordinary with the brand hitting $100 million in sales according to media reports. . Watch out for the latest Superbowl spot featuring Michael Bublé tonight (not an R/GA ad). . Designed with our awesome teams across R/GA New York and Chicago, as well as our friends at Pepsico Design and The Mill. . Pink Grapefruit is my favorite - give it a try if you haven’t already.

Last year we designed and launched a new brand with Pepsico. A delicious and nutritious sparkling water drink with a hint of real fruit. . The sparkling water category can be pretty dry (pardon the pun) so we created bubly to liven things up a bit. . We launched the brand with a 30 second TV spot that ran during The Oscars. In the time since results have been extraordinary with the brand hitting $100 million in sales according to media reports. . Watch out for the latest Superbowl spot featuring Michael Bublé tonight (not an R/GA ad). . Designed with our awesome teams across R/GA New York and Chicago, as well as our friends at Pepsico Design and The Mill. . Pink Grapefruit is my favorite - give it a try if you haven’t already.

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